An email list is a group of people who have voluntarily provided their email addresses so you cancommunicate with them. For an online business, an email list can be valuable because you are building adirect communication channel with people who have already shown interest in your topic.
One common way to build an email list is with a lead magnet. A lead magnet is something useful you offer inexchange for a person's email address. It might be a guide, checklist, resource, tips, or another helpful item.For Toney Herbert Marketing, the FREE GUIDE button is designed to take visitors to an opt-in form wherethey can provide their first name and email address.
The signup form should be simple. Asking for only the information you actually need can make the processeasier for visitors. After someone submits the form, the email system can automatically add the person to theappropriate list and start the planned email sequence.
An email sequence allows you to communicate with a new subscriber without manually sending every message. Your five-day sequence can introduce the subscriber to Toney Herbert Marketing, provide usefulbeginner information, explain important concepts, and eventually direct interested readers to your productinformation pages.
The goal of email marketing should not be to send nonstop sales messages. Give subscribers usefulinformation and reasons to trust your content. When you recommend a product, explain why it may be usefuland clearly disclose any affiliate relationship.
Over time, an email list can become an important part of your business because social-media platforms andsearch engines can change. Your email list gives you another way to communicate with people who havealready chosen to hear from you.
